Guideme MX Privacy Policy (GDPR compliant)

At Guideme MX, we are committed to protecting the privacy of our customers and complying with the General Data Protection Regulation (GDPR). This Privacy Policy explains how we collect, use and share the personal information you provide to us when you use our website, mobile application or any other channel.

Information we collect

We collect personal information about you in a variety of ways, including:

• Information you provide to us: When you book a tour with us, you provide us with personal information such as your name, email address, phone number, payment information, travel preferences, and in some cases, information about your health or disabilities.
• Information we collect automatically: When you use our website or mobile application, we automatically collect information about your device and your browsing activity. This information may include your IP address, browser type, operating system, web pages you have visited, the date and time of your visit, and information about the cookies that have been installed on your device.

Legal basis for data processing

The processing of your personal data is based on one of the following legal bases:

• Consent: When you give us your consent to process your personal data for a specific purpose, such as sending you information about our products and services.
• Contract: When the processing of your personal data is necessary for the performance of a contract between you and Guideme MX, such as booking a tour.
• Legal obligation: When we are required by law to process your personal data, such as to comply with tax obligations or to prevent fraud.
• Legitimate interest: When we have a legitimate interest in processing your personal data, such as to improve our services or to protect our rights.

How we use your information

We use the personal information we collect about you to:

• Provide you with the services you have requested: We use your information to book tours, organize your trip and provide you with assistance during your trip.
• Improve our services: We use your information to improve our website, mobile application and services.
• Communicate with you: We use your information to communicate with you about your reservation, upcoming trips, special offers and, if you have given your consent, to send you information about our products and services.
• Marketing: With your consent, we may use your information to send you personalized information about our products and services.
• Conduct data analysis: We use your information to conduct data analysis to better understand the needs of our customers and improve our services.
• Security and fraud prevention: We use your information to protect our systems and prevent fraud.

How we share your information

We share your personal information with third parties in the following cases:

• Service providers: We share your information with service providers that help us provide our services, such as transportation companies, hotels, tour operators and payment service providers.
• Legal authorities: We may share your information with legal authorities if required by law or if necessary to protect our rights or the rights of others.
• Third parties with your consent: With your consent, we may share your information with third parties, such as insurance companies or marketing companies.

International data transfers

Guideme MX is a global company and we may transfer your personal information to third parties located in countries outside the European Economic Area (EEA). When we transfer your personal information to a country outside the EEA, we take steps to ensure that your information is protected in accordance with this Privacy Policy and applicable data protection laws.

Your rights

You have the following rights with respect to your personal data:

• Access: You have the right to access your personal data that we hold and to obtain information about how we process it.
• Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Erasure: You have the right to request that we delete